The venture started in 2012 when the two wanderlusting souls shared their bucket lists together and realised they both had a dream to start a creative business on their list. Sharing a common passion for the art of journaling they decided to start designing chic, inspiring journals filled with quirky writing prompts for everyone who wanted to capture their days, thoughts and memories in style.
Today, Axel & Ash’s journals are getting picked up by the world’s style-makers and jet-setters from Sydney to London and Paris to Hawaii. Their books & products have pride of place in the trendiest concept, fashion and book stores all around the globe like the iconic Foyles in London, AUST. in Los Angeles and, White Bohemian in Palm Beach, to the internationally known Anthropologie and Barnes & Noble stores. Whilst spending the days soaking up the sunny Bondi lifestyle, Axel & Ash are continuously working on exciting products and projects for free-spirited, stylish dreamers.
Life’s a ROADTRIP:
Beautifully bound in white vegan leather with a rose gold touch, this luxury edition of our popular ‘Life’s a ROADTRIP’ is the latest addition to the popular ‘Insert Your Story’ series. Designed to help you plan, experience and record the road trip of your dreams, this jam-packed journal will inspire you to escape on wheels and explore the road less travelled.
Life’s a ROADTRIP includes fun writing prompts, striking photography and inspiring stories from free-spirited travellers like @courtneyadamo @mimielashiry. With lists of hidden locations to discover, beautifully curated journaling pages and quotes that will push all of your wanderlust buttons – this journal will make you want to feel the pulse of the world, explore and get wonderfully lost in the thrill of it all.