The venture started in 2012 when the two wanderlusting souls shared their bucket lists together and realised they both had a dream to start a creative business on their list. Sharing a common passion for the art of journaling they decided to start designing chic, inspiring journals filled with quirky writing prompts for everyone who wanted to capture their days, thoughts and memories in style.
Today, Axel & Ash’s journals are getting picked up by the world’s style-makers and jet-setters from Sydney to London and Paris to Hawaii. Their books & products have pride of place in the trendiest concept, fashion and book stores all around the globe like the iconic Foyles in London, AUST. in Los Angeles and, White Bohemian in Palm Beach, to the internationally known Anthropologie and Barnes & Noble stores. Whilst spending the days soaking up the sunny Bondi lifestyle, Axel & Ash are continuously working on exciting products and projects for free-spirited, stylish dreamers.
Press PAUSE is a space to take time out each week and reflect on where you are. A call for you to take 20 min a week to curl up in your fave spot and re-calibrate; to just think, feel, remember, explore, appreciate and celebrate life. Filled with fun questions, thought-provoking prompts, inspiring stories with Beau Taplin, Elise Cook & more, and 52 weekly journaling pages, it’s a place to explore ideas & desires, celebrate the highs, reflect on the lows; jot down your thoughts, feelings & experiences to keep forever.